Across the Pacific, California-based Provivi is fighting pests by developing pheromones as an alternative to insecticides. The startup says pheromones are a non-toxic, effective and affordable long-term pest control solution unlike insecticides, which may leave behind undesired residues and lose efficacy over time.
“Insects breed very fast and have many generations in one season, especially in the tropics. Over time, new generations develop resistance against insecticides,” said Pedro Coelho, Co-Founder and CEO of Provivi. “Our pheromones are natural and non-toxic – it doesn’t even kill pests. It instead confuses the males to prevent them from mating with females. This disrupts their mating cycle, leading to less offspring and crop damage over time.”
A chemist by training, Pedro also highlights that pheromones are creature-specific and hence do not interfere with the mating cycles of non-target beneficial insects like pollinators. Founded in 2013, the company is now building up industrial-scale production capabilities to target high-acreage crops such as corn, rice and soy, offering farmers new solutions in the unending fight against pests.