When Benedict Cheong first proposed that philanthropy might benefit from having “performance indicators”, he caused a stir, including among some prominent social workers.
“It was the early 2000s, and chequebook philanthropy was still predominant in Asia – if it looked good and you liked it, you gave them the money,” recalls Benedict, then CEO of the National Council of Social Services. “They could not reconcile doing good with measurable outcomes – or see how it could ensure their good intentions were actually realised.”
Across town at The Atrium@Orchard, where the seeds for a new philanthropic foundation were being sown, his ideas were getting a different reception. Since 2003, Temasek had been seeding social capital to advance social resilience, progress and cohesion in Singapore and across the region. But it was still working on trying to find the right structure.
By 2007, it was ready to launch Temasek Trust as its philanthropic arm, with Temasek Foundation (TF) as a beneficiary and Benedict at its helm.
“For Temasek’s leaders, outcome-based, impact-focused philanthropy was a key element, and that’s what I brought to the table,” says Benedict. “Beyond that, it was a steep learning curve.”
Having come from an established entity, starting from scratch with no blueprint to follow was a daunting challenge for TF’s first CEO, who would also be working regionally for the first time.
Venturing into uncharted territory
He remembers the first couple of months as extremely hectic.
“The first thing I did was get my budget approved so I could recruit and buy things like computers. I joined on 23 April, and TF would be officially launched on 16 May – that meant, I had three weeks,” he says.
Armed with a budget and a mandate to uplift lives, promote goodwill and good governance, and support disaster relief in the region, he and his team hunkered down and got to work.
They identified areas of need, focusing on “low hanging fruit” like education and healthcare, where the requirements and expected outcomes were clearly defined, and began drafting an overarching strategy.
“The foundation is independent, but we carry the Temasek name, and that’s Temasek’s way,” he says. “You are strong on principles and on what is core, but you are also nimble in seeking out opportunities. Nobody is going to tell you ‘yes’ or ‘no’. You figure it out. There's a lot of trial – and hopefully more success than error.”